David Beckham designs underwear collection for H&M

English sporting icon David Beackham and former Emporio Armani underwear model David is designing his own briefs in partnership with Swedish cheap n' chic fashion retailer Hennes and Mauritz.

The collection, dubbed "Bodywear," will be up for grabs both online and in 1,800 H&M stores worldwide as of Feb. 2 and is the first step in a planned long term cooperation between H&M and the LA Galaxy midfielder.
Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns.

"For autumn we have looked back at the Versace archives with the iconic collection for H&M, and now we are looking forward, with a first feeling for the new spring season. As well as holiday pieces, there is also everyday wear, with lots of denim and print, all of it with a spirit that's classically Versace" OK Magazine quoted Margareta van den Bosch, the Creative Advisor at H&M, as saying.